Advertisers
With something as valuable as your company’s brand, shouldn’t you know exactly which company is displaying your ad? Rather than buying “network” traffic, Transparent.ly provides its publishers to advertisers, so you can better evaluate each partner’s traffic.
Advertisers operate most efficiently when they have all information available to them. Transparent.ly provides this level of insight. You know the margin when you buy with us. If the platform can make margin changes on a whim how much control over your ad spend efficiency do you have? Did the media get more expensive, or did the intermediary just get more of your money? Are their goals aligned with yours? With Transparent.ly, they are.
Fair pricing
Ad serving infrastructure improves and becomes less expensive each year. Unfortunately, the ad serving intermediaries continue to obscure rich margins to both advertisers and publishers and their margins have only increased. We believe this does a disservice to the industry. We charge a reasonable rate for our ad serving technology, ensuring that publishers receive more revenue to source consumers and advertisers achieve highly efficient ad spend.
Greater share to
publishers
Fair pricing lowers
hurdle for new media innovators
Direct control for
advertisers
Vertical Marketplaces
Transparent.ly operates vertical marketplaces where advertisers and publishers transact.
Buy "Down Funnel"
Buying clicks from Transparent.ly means interacting with a consumer once they are deep into the buying decision. Reaching the consumer later in their funnel allows for a greater conversion rate for the dollars spent. Intent increases the farther down the funnel she travels.
Accessing High Intent Customers
Transparent.ly vets each publisher prospect to ensure that only publishers that attract high intent consumers at or near the point of purchase are chosen as media partners. For advertisers, this ensures consumer prospects of exceptional quality and at scale.
Increased Targeting within Campaigns
Transparent.ly offers a wide variety of targeting options allowing advertising dollars to be spent on the exact customer desired, while using an intuitive interface.
Lightweight and Easy to Use Platform
Transparent.ly’s platform is run on variable cost technologies that live in the cloud. Therefore, it’s fast and powerful.
Robust Reporting
Comprehensive reporting is available inside and outside of our UI. Reporting is available to be delivered in frequent intervals or on demand. Data in the UI is in real-time.
Experienced Operators
Transparent.ly’s staff has been in the business for many years. Working in positions of development, execution, operations and leadership. We have your needs covered.
Feel free to email Brad Lears to learn more: blears@transparent.ly