Founded in 2018 by two industry veterans, Transparent.ly is a clicks marketplace that prioritizes efficiency, transparency, and correctly aligned incentives. Where other clicks networks may keep data hidden from both publishers and advertisers in order to maximize their own profits, we take a different approach -- transparency. By giving all parties access to the relevant datasets they deserve and need to prosper, we create greater incentives for data sharing and optimize performance for all.

We started with mortgage and quickly found that both advertisers and publishers were more than receptive to our novel business model. Our partnerships rapidly increased as a result, and our company became profitable within six months of operation.

Vertical Growth and Commitment to Fair Pricing

After the success we saw with mortgage, we expanded into the insurance and higher education verticals in the second half of our first year. This growth, complemented by our continued resolve to offer our partners fair margins, has made us stand out within the industry. Despite being such a new company, we stayed true to our values and our partners responded more positively than ever.

Expansion into Owned and Operated Media

In our second and third years, we began investing heavily in our own web properties and paid media strategy. By focusing our efforts on buying the highest quality search media for these consumer experiences, we’re able to offer our advertising partners a large volume of high-quality media. Our proprietary media is a substantial percentage of the traffic available on the Transparent.ly platform.

Transparent.ly’s guide sites are active in our insurance verticals: these include TheCarInsuranceGuide.com, TheHomeInsuranceGuide.com, and TheMotorcycleInsuranceGuide.com. Additionally, we deliver traffic from lead generation sites like Compare-Auto-Insurance-Quotes.com. This site allows us to deliver enough data for a rate call 1 to click buyers via form pre-fill, while also delivering data leads to buyers with outbound call centers.

Transparent.ly Today

In just over five years, our company has formed partnerships with the largest advertisers in its verticals and our revenue tops over $100 million a year. With plans to add new verticals, continue to expand our proprietary media platforms, and explore new avenues, Transparent.ly remains committed to fair business practices and transparency in all of our partnerships and endeavors. If you are a publisher or an advertiser interested in working with us, please reach out today.